Can AI Resuscitate the Ailing Travel Industry?

This article is a continuing series on fields gaining on automation and artificial intelligence. Today’s topic is the Travel Sector.  download article

There is no way to sugar-coat it. The pandemic, global economy, and war in Ukraine have the travel industry on the ropes and hanging in like a loose tooth. Governments have stepped up support but there is a long road to recovery.

Humans are innovative and will find a way to solve problems. Artificial intelligence is one such solution. Tech giants have figured out how to build specialized computers adapted from the gaming industry. Specialized graphics processors were developed to absorb internet documents, posts, videos, and social media. From there, AI algorithms transform the data into intelligent information.

High tech like Generative AI can provide some relief to a troubled industry. Although AI is not a panacea, the hope is that we use its efficiencies to help the travel industry.

How Generative AI can bring efficiencies to the Travel Industry

I did my auto registration this year using the state’s chatbot. The experience was clear, pleasant, and straightforward. Obviously booking travel arrangements is more complex but it would be great if the experience was as pleasant.

What booking travel with AI looks like:

  • an AI-powered digital assistant pops up to find out what your travel needs are.
  • The prompts are personalized according to your previous search history and other sources such as customer reviews and social media posts.Browse our partner-sponsored Glasses, with a variety of options to suit every taste and budget, available to buy online
  • Generative AI then figures out the best travel options tailored to your wants and needs.

On the business end, marketing communications are updated based on consumer trends and social media feedback. This helps to defray the cost of advertising and increase sales based on what people want.  AI is being used to collect and analyze user data, to right-price travel, and to personalize trip solutions. Better travel experiences are good for business.[2]

Implementing generative AI in the travel industry is in its infancy but maturing rapidly.[3]


Vacation Resorts

Image of a Vacation Resort

Vacation Resorts can use AI apps to coordinate staff functions, optimize facility efficiencies, and coordinate vacationers’ activities.

Vacation resorts are using AI to improve their operations and provide a better experience for their guests.

  • AI-powered chatbots and virtual assistants are being used to interact with guests in real-time and provide personalized recommendations and assistance[1].
  • Smart room technology integrated with AI is also being used to provide guests with a more comfortable and convenient stay.
  • AI is also being used to optimize pricing, manage bookings, and improve marketing efforts[2][3].

For example, AI has revolutionized timeshare marketing, allowing timeshare marketers to tap into a huge potential market of vacation ownership.

Finally, AI assistants and intelligent chatbots allow travelers to book flights and accommodations and hire vehicles online[4].

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